Monday, March 24, 2014

Full Stack Startup

I was reading a post by Chris Dixon which may well have coined the term "Full Stack Startup" - you can read it here

I am sure he will forgive my quoting:

Suppose you develop a new technology that is valuable to some industry. The old approach was to sell or license your technology to the existing companies in that industry. The new approach is to build a complete, end-to-end product or service that bypasses existing companies.
Prominent examples of this “full stack” approach include Tesla, Warby Parker, Uber, Harry’s, Nest, Buzzfeed, and Netflix. Most of these companies had “partial stack” antecedents that either failed or ended up being relatively small businesses. 
Now this interested me greatly as we are working on a (soon to be announced) project where we have taken the view that we need to address the whole problem domain in order to deliver a complete solution. To do that we may well need to incorporate partial solutions worked up by others but overall we see ourselves as offering a "full stack". There are commercial advantages to be gained here alongside the clarity that stems from keeping the whole development area in view.

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